Ãœber Meyadey
The vision of a better tomorrow is the main driver for all we do here at Meyadey. But change doesn't come from empty words and promises - change comes from taking action. Both, individually and collectively. Learn more about our initiatives and projects on this page.
Unsere Slow Fashion Philosophy
Wir bei Meyadey haben uns voll und ganz der Slow-Fashion-Philosophie verschrieben. Wir sind bestrebt, uns kontinuierlich weiterzuentwickeln und dazuzulernen, um die besten Entscheidungen für unseren Planeten zu treffen.
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Überdenken der Saison- und Kollektionsstruktur
Unser Ziel ist es, von der regulären Saison- und Kollektionsstruktur Abstand zu nehmen. Stattdessen arbeiten wir mit neuen Lieferabläufen, um unserer Mission mehr Bewusstsein für den Klimawandel zu schaffen, gerecht zu werden. Dies geschieht auch durch unsere Partnerschaft mit der schwedischen NGO Milkywire. Euch erwarten pro Jahr insgesamt 24 Prints, mit je sechs Prints pro Lieferung.
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Eine nachhaltige und entschleunigte Basic Range
Wir folgen weder kurzweiligen Trends, noch wollen wir ständig etwas Neues herstellen. Wir glauben an das, was wir designen. So sehr, dass wir nicht vorhaben, in den nächsten Jahre größere Veränderungen an unserer Basic Range vorzunehmen. Abgesehen von kleinen Anpassungen könnt ihr auch in Zukunft mit den selben Farben und Styles in unserer Basic Range rechnen.
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Fokus auf faire und Made-To-Order Produktion
Unsere Produktion ist das Herz von allem. Zum einen könnt ihr euch sicher sein, dass Meyadey als GOTS zertifizierte Marke, sicherstellt, dass in unserer Fabrik in Indien unsere Angestellten unter fairen und angemessenen Arbeitsbedingungen arbeiten und mit fairen Löhnen bezahlt werden. Zum anderen produzieren wir nur, was vorab bestellt wird, dadurch vermeiden die Verschwendung von wichtigen Ressourcen.
Unsere Fabrik
All of our clothing is ethically and fairly made in India by CMV Global Clothings. We have a special partnership with our factory as they have been founded at the same time as our sister brand Maxomorra.
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The factory is GOTS certified and employs around 300 workers of which 80% are female. For all of them, we ensure that they are paid living wages as opposed to minimum wages.
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Furthermore, the factory is fully running on clean and renewable energy. Since 2019, solar panels have been installed as another step to becoming carbon neutral.
Unser GOTS Zertifikat
As a sustainable brand, we do what we preach. To us, part of being a sustainable brand is being a GOTS-certified brand. GOTS stands for Global Organic Textile Standard and is considered the leading standard in the sustainable fashion industry.
Having a GOTS certification means that every single step we take is put under scrutiny by an independent certification body. For instance, strict rules have to be followed regarding the organic cotton we are using as well as non-toxic chemicals and dyes that neither harm the environment nor the people that come in contact with them, providing decent and fair working conditions, paying living wages for everyone in the chain and much more.
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In short, all aspects of sustainability are taken into account by GOTS, which includes both the ecological and the social side of things.
Plastic-free Packaging
Single-use plastic packaging is one of the main culprits of plastic waste found in nature. To support our vision of a better tomorrow, our Meyadey packaging is fully plastic-free and made of 100% sustainably and responsibly sourced paper from renewable resources.
You can join our efforts and support a circular economy by recycling our packaging once it isn’t serving you anymore. As our protective bags are made from paper they are guaranteed to be fully recyclable and biodegradable.
Digital Printing
Everything you find at Meyadey is printed digitally. While there are many ways of printing fabric, digital printing is proven to be better for the environment as it requires much less ink, water, energy and time. In comparison to conventional rotary printing, printing digitally can save almost 40% of CO2eq. This helps us to achieve a lower manufacturing footprint and is another step for us towards becoming as sustainable as possible.