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The Red List: Europe Edition

We are excited to introduce you to our Autumn Winter 2023 collection “The Red List”, inspired by the IUCN Red List (The International Union for Conservation of Nature Red List). This is our continued journey to raise awareness about biodiversity and drive change for the vision of a better tomorrow.

So close - yet so far. With our first release of the season, we are taking a closer look at what is happening right outside our European front door.

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Gentle Brown Bear

Once almost to be seen all over Europe, the Eurasian Brown Bear has been suffering tremendously from habitat loss due to deforestation. Today, these shy creatures are only to be found in densely forested and mountainous areas that are typically inaccessible to humans. Deforestation, construction and hunting are the main culprits for the endangerment of brown bears.

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Playful Wolf

Recognisable by its pale grey-brown coat, the Eurasian Wolf, also known as the common wolf, has been driven out of many parts of Europe. Their packs can now mostly be found in remote areas away from human crowds. In the past, these carnivores were often hunted due to preying on livestock.

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Sensational Scilla

The Scilla Morrisii is a critically endangered perennial plant endemic to the island of Cyprus. It is part of the Hyacinthaceae family and has white-violet flowers.

Polar Paws & Claws

Claiming the title of not only the ‘largest bear’ of the Arctic but the world, these talented swimmers spend the majority of their lives in, on or around oceans on sea ice. A habitat that is slowly diminishing as a result of Climate Change. Without these apex predators, disastrous consequences are to be expected for the health of the Arctic ecosystem.

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Lively Lynx

The Iberian Lynx has been coined the world’s most endangered cat. In fact, in 2002, fewer than 100 Lynxes were counted in the wild. Luckily, this number has now risen to over 400 due to conservation efforts. Nonetheless, their future and existence are far from secure.

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